ActiveTrail Blog
Marketing Insights
& Best Practices
Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.
What does SMTP mean? Literally, it translates as a simple protocol for sending emails. In reality, it is the protocol
Klaviyo has become a go‑to solution for e‑commerce email marketing and automation. Yet high costs, rising complexity, and certain feature
Building this trust between a brand and its audience is an art—and at the core of this art lies customer
Ready to become an Ecommerce SEO expert and boost your site’s visibility? Here are our top 6 tips and tricks
Several SMS marketing platforms are available, each offering unique features such as advanced automation, segmentation, flexible pricing, and high-quality customer
Discover how to make the most of Wix emailing and why an external solution like ActiveTrail can be a strategic
To help you find the perfect solution, we’ve put together a comprehensive guide to the best Mailjet alternatives in 2025.
With increasing competition on the internet, updates to operating systems (iOS, Android) and search engines, as well as the emergence
With better customer service, advanced marketing automation features, and seamless compatibility with other tools, the email marketing software market offers
Ready to become an e-commerce marketing expert? Let’s go! Here’s a complete article with all our tips and tricks to
In this article, we present our top 5 best Mailchimp alternatives, their advantages and disadvantages, as well as detailed pricing
The journey from acquiring cold leads through PPC or SEO to guiding them toward purchase readiness is intricate and demands