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Email and SMS: The Power Couple of Marketing Automation

19 January, 2017 / / Blog Marketing
How do we take further advantage of this mobile lifestyle? Simple. By joining forces with SMS marketing.
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10 Email Marketing Trends to Expect in 2017

15 January, 2017 / / Blog Marketing
This 2017, marketers can expect more from email marketing. Here are 10 predictions that can help you create an email campaign that will boost your business profit!
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Revisiting the Preheader

8 January, 2017 / / Blog Marketing
Know the words that appear next to the subject line of your email inbox? It's time to start using them!
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ActiveTrail Automations in Practice (Part 2 of 4) Personalization

13 November, 2016 / / Blog Marketing
Real world examples of ActiveTrail clients using automations to create more streamlined, effective digital marketing campaigns that yield better results. We kicked off this series of blog posts with a brief review of email marketing automations, how they help,...
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ActiveTrail Automations in Practice (Part 1 of 4) Onboarding

30 October, 2016 / / Blog Marketing
Real world examples of ActiveTrail clients using automations to create more streamlined, effective digital marketing campaigns that yield better results. Although made easier by software platforms such as ActiveTrail, running a multiple mail email marketing campaign over time can...
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ActiveTrail Acquires TargetHero

25 September, 2016 / / Blog Marketing
With its acquisition of TargetHero, ActiveTrail has taken another step in bringing its industry leading email marketing platform to an ever increasing number of users across the globe.
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Using Predictive Analysis in Your Email Marketing Campaign

15 September, 2016 / / Blog Marketing
Active Trail provides its customers with countless automation possibilities that complement their specific business needs. One of Active Trail’s more notable features is named Predictive Delivery.
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How to make great pop-ups for lead generation

18 August, 2016 / / Blog Marketing
Pop-ups, sign up forms that pop up in your website, have different roles. Their main function, of course, is to generate leads, grow your mailing list, and ultimately – your number of customers!
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An anonymous email address: Why do I need it and how do I create one?

14 August, 2016 / / Blog Marketing
Email marketing is a great marketing tool, but sadly, there are websites and platforms that misuse it, not only bothering users and contacts, but also giving email marketing a bad name.
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Version updates, August 2016

8 August, 2016 / / Blog Marketing
As always, ActiveTrail has some exciting surprises for you that you'll be happy to hear about and that are going to put you another step forward in your marketing.
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