Through the years, the digital landscape has evolved. Many digital marketing channels have emerged, but email remains one of the best channels. Businesses, whether B2B or B2C, still rely on the power of email simply because it brings positive results and is continuously adapting to changes.

We at ActiveTrail makes sure that businesses can enjoy the wonders of email marketing with the most updated and smartest features you can find in an email marketing automation software today. As one of the world’s friendliest email marketing automation software, ActiveTrail provides an easy-to-use platform packed with intelligent and progressive email marketing solutions. Whether you are a beginner or a seasoned email marketer, you can find all the things you need for high performing email campaigns with ActiveTrail.

If you have been using ActiveTrail for years now or are considering signing up for it, here are some of the best things you can do with our software to improve your email marketing campaigns.

Use ActiveTrail’s Smart Code feature to send targeted emails based on behavior

Picture this: a website visitor who happens to be your email subscriber engages in one of your product pages for a considerable amount of time. Not only is that visitor engaging, he also checks out your page from time to time. On the fifth time he visits the page, he receives an email containing a discount code on the product he’s interested in. Wonderful, right? ActiveTrail’s trigger-based email marketing lets you do this.

With our smart code which you can install throughout your website or specific landing pages, you can track the website activities of your visitors who are also subscribers to your email. This enables you to set up active triggers that will send automated emails to visitors who take an action that meets your pre-determined conditions.

With triggered-based marketing, the emails you send are guaranteed to be highly relevant to recipients as these are purely based on their behavior.

Visualize unique customer journeys through marketing automation

Improving customer journeys with email marketing is much easier when you can visualize them. Our visual automation builder allows you to create customer journeys for different purposes with drag-and-drop building blocks.

Here, you can set a specific date and time for your automated emails. You can create active triggers to adapt and react to your customer’s different actions. You can design workflows so you won’t forget to greet customers on special occasions such as birthdays or Christmas.

Once customers are added to the workflow you designed, you can just sit back and relax as your workflow leads them to the conversion path.

 

Enrich your email marketing with SMS

In the age of omnichannel marketing, it’s a must for marketers today to supplement a digital marketing channel with another. With ActiveTrail, you can strengthen your marketing with the power of SMS.

Our SMS software allows you to send automated SMS campaigns from your computer, manage your contact list easily, and combine SMS messaging with your email campaigns. You can also establish your brand’s credibility with sender ID.

By supplementing your marketing strategy and email marketing campaigns with SMS, you can increase your chances of getting high conversions from your audience.

Get real-time customer feedback through online surveys

Listening to customers is important in improving your business and gathering more customer data, and one effective way to do this is through online surveys.

The online survey feature of ActiveTrail lets you ask a variety of question types to generate insights from your subscribers. Of course, our software can show you real-time data on the performance of your online surveys, including the recipients who clicked to open, the questions answered, and the answers themselves.

Integrate your marketing software with a wide range of apps and platforms

You can expand the possibilities with ActiveTrail by integrating your email marketing with various apps and services using our API.

We also feature Zapier integration to enable you to establish an interface between your ActiveTrail account to any other external system without the need to write a single line of code. Our Salesforce integration, on the other hand, enables you to synchronize your contacts between the two systems with no hassle at all. ActiveTrail also features PayPal, Facebook, and WordPress integrations.

A powerful email marketing automation software with the smartest technologies in the market does not have to cost you much. With ActiveTrail, you can have the best email marketing automation features at a reasonable and affordable price. This makes it possible for you to increase your sales revenues without spending much of your marketing budget.

 

Want to start automating your email marketing? Set up a demo account here >>