ACTIVE FEATURES

Email Marketing Campaigns – Features

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Monitoring goals

Monitoring goals

Your campaigns are created in order to achieve certain goals, such as increasing the sales of a certain product. ActiveTrail lets you define goals and then track the recipients' activities across the defined funnel and on to achieving the goal.
Automated reports

Automated reports

Want to stay constantly updated? ActiveTrail can send you automated campaigns statistical reports, two days after sending the campaign. In addition, you can receive any automated periodic reports directly to your email.
Comparing multiple campaigns

Comparing multiple campaigns

Compare the performance of various campaigns, by comparing their open and click-through rates, the number of bounce-backs, unsubscribes, and complaints. The report displays this data in easy to understand graphical and numerical formats.
Monitoring a specific recipient

Monitoring a specific recipient

Want to monitor a specific recipient? ActiveTrail lets you do it in a single click. You can find out how many campaigns were sent to this individual, how many times the emails were opened, which links were clicked and more.
Viewing permissions

Viewing permissions

Want to share specific data with a third party or with employees, without granting them access to all of your data? You can use view-only permissions to allow limited access to specific reports.
Domain keys and sender ID

Domain keys and sender ID

ActiveTrail supports SPF and Domain keys standards and maintains relationships with all major ISPs to ensure unbeatable deliverability rates.
Direct connection to databases

Direct connection to databases

ActiveTrail can connect directly to your database, even without the API, in order to automatically import your recipients list to your account.
Activity filters

Activity filters

Filter recipients by their activity or inactivity level. For example, you can create a campaign for recipients who have opened the last campaign or ones that clicked a link in the last three weeks.
Bounce-management

Bounce-management

To ensure deliverability of all campaigns, it is important to maintain a clean list. ActiveTrail helps you maintain a clean list automatically, by deactivating non-existent or erroneous emails.
Content importer

Content importer

You can import texts and images from your computer or an internet URL and add them to your campaigns. You can then use your favorite design tools to create your email and then import it with a click of a button.
Re-use of templates and campaigns

Re-use of templates and campaigns

In a click of a button you can save a template for re-use, whether it was built from an existing template or an html page that you have created on your own. We will save all the templates, including their images at no additional cost.
Adding symbols to the subject line

Adding symbols to the subject line

ActiveTrail allows you to add symbols and icons to the subject line of your emails in order to attract the users' attention and to make it stand out in their inbox.
Automated CSS converter

Automated CSS converter

It is not possible to use external CSS in email messages. ActiveTrail's CSS converter can take a regular html page and automatically insert the CSS file into it, so you won't have to do it.
Dynamic personalized content

Dynamic personalized content

By adding dynamic content your email can become much more interesting and personal. The personalized texts and images are likely to improve your click-through rates and ultimately your conversions.
Media server

Media server

The media server lets you store images, making them readily available for your email campaigns. In this way you can save valuable time and know that all the images that you use in your campaigns are safely stored in one place.
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