ActiveTrail Blog

Marketing Insights
& Best Practices

Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.

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To survey or not to survey: 10 tips for surveys done right
Marketing with SMS: Here are some tips that will help you get started with your first SMS campaign
"Timing is everything" is considered as a cliché, but actually proves to be quite true when it comes to email
Is ROI important to you? check out these marketing campaign tips
Wouldn't you like to know the most relevant data regarding email marketing? We did it for you
We live in a world of choices, and the term for this effect is analysis paralysis or in simpler terms
There are four main components that influence your email’s opening rates – subject line, value history, send time and targeting.
Listen to your clients: learn how to create an online survey in a fast and easy way
We were working hard this month: these are the improvements made especially for you.
Pay attention: these are probably the tools that will boost your revenue in your email campaigns
From up-selling to gently nudging customers to make that purchase, ecommerce email marketing will make a huge difference to your
Although every email marketing campaign is different, there are always a number of steps you should take to begin building