ActiveTrail Blog

Marketing Insights
& Best Practices

Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.

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Laws around security and privacy are continually changing to try and keep up with the fluid progress of the technology

Opt-in and double opt-in: Think of it as a first handshake between you and a potential customer
We’ve listed down the things that you need to consider when choosing that email marketing service for your agency.
Valentine’s Day is a great time to create a newsletter that’s special, both in design and in content!
Producing a series of valuable content should always be part of your e-commerce marketing strategy! Here's how to do it
If you are new to email marketing automation or are already implementing it, be sure to monitor these email marketing
Here's what you need to know about creating a newsletter in a matter of minutes!
Consider the following tips to make sure your email newsletter is highly effective!
Marketing do's and don'ts for your startup and recommended services
Here are five reasons why you shouldn't neglect your old content and keep investing in it!
We have partnered with SalesWings to help our customers move their lead generation and sales efforts to the next level!
Haven’t been using email marketing for your business? You are missing out huge opportunities to improve your performance.