Just a few years ago, people predicted its demise in favor of other communication channels… In 2025, email marketing is still very much alive and remains one of the essential channels—it’s the number one in terms of ROI—for executing an effective marketing strategy.

If you’re reading our article, it’s likely because you’re looking for email marketing software, or perhaps you want to explore another email solution for various reasons.

Emailing Software Comparison

In this section, we will present the best emailing software on the market in 2025, comparing the essential features of an emailing solution. Depending on your needs, you will choose the one that best suits your business.

Since its inception, Email Marketing has become the number one digital communication channel. It’s not just a tool for communicating with your audience; it’s also a powerful tool for converting your subscribers into loyal customers and establishing long-term, engaging relationships.

Choosing an Email Campaign Software can be a tedious and complex process. But don’t be discouraged! It’s important not to rush and to take the time to test each solution that seems relevant to you. Remember that this choice depends heavily on the available features and how you intend to use them.

Discover our selection of the 9 best emailing software in 2025, as well as all the information you need to make the right choice.

How to Choose Your Emailing Software?

Here are some questions to consider before making your choice.

1. What is the best advantage of emailing software?

Your emailing software must be easy to use and accessible to all its users. For it to be easy to handle and use daily, it is imperative to choose emailing software centered on the users’ needs. What do they need to do daily?

Your software should include the essential features required by your marketing teams.

Make sure to choose your email marketing software based on the features your teams need. It would be a shame to only use 75% or even 50% of the features.

Also, beyond the software features, consider if the ergonomics suit you. The best way to figure this out is to test the tool directly.

Moreover, if the software is user-friendly, users will enjoy using it daily. This is a no-brainer!

Beyond ease of use, you also need to consider the responsiveness and availability of support. You’re not just choosing software; you’re also choosing a software provider. You should therefore inquire about the company’s reliability; and pay attention to customer reviews regarding customer service. The availability and responsiveness of the teams are essential criteria for choosing your emailing software.

This is even more important if you choose a somewhat “complex” emailing software. Indeed, a short downtime of your systems can be truly detrimental. Therefore, your emailing software provider must offer dedicated support via chat, email, and phone.

As a digital marketing specialist, you have many options. However, choosing the best emailing software primarily depends on factors such as budget, specific requirements, and data management capabilities.

Before detailing the different criteria to consider when choosing your emailing software, we have tested and compared the software included in our selection of the 9 best emailing software in 2025.

2. What is the primary criterion for emailing software?

The primary criterion for emailing software is its reliability. Your emailing software must be reliable to deliver all the emails you need to send to your recipients. Deliverability is a matter of quality, not quantity.

This is a key concern for marketing professionals. Indeed, poor data management, coupled with stricter standards, can significantly harm your email campaign performance, as emails will end up in SPAM before your recipients can even read them.

Deliverability is the ability to deliver your emails without interference. When looking for the right email marketing software, it’s crucial to pay special attention to available authentication processes, such as using double opt-in in registration forms or authentication standards like SPF, DMARC, and Domain Keys.

3. What is the best asset of emailing software?

The software must offer a wide range of personalization options. Personalization is essential, as it is a guarantee of success and performance in Email Marketing. For example, you should be able to send triggered emails on birthdays, integrate variables like the first name in the email subject, and segmentation. Finally, the ability to predict the best time to send your campaign by analyzing your contacts’ historical data, behavioral triggers, and much more.

Also, when setting up marketing automation scenarios, be sure to use as many personalization features as possible and always use them wisely. Ensure that your software allows you to create multi-channel customer journeys to deliver the right message at the right time and on the right channel. Indeed, effective automated scenarios based on contact behavior will significantly increase your conversion rates and therefore your sales.

 

Essential Features of Emailing Software

You are looking for the best emailing tool for SMBs. But what does “best emailing software” mean?
There is no “best newsletter software.” They are all fairly similar. What matters is choosing the software that suits your needs.

To start, create a checklist of the features you consider essential. Pay special attention to your company’s needs, research your industry, and identify the latest innovations.
Here are the 3 essential features of email marketing software for us.

1. Integrations

With Email Marketing, you have access to a wealth of crucial data for your marketing team. Indeed, thanks to this data, you can:

• Identify the customer journey;
• Understand your customers’ needs based on their interactions and online behavior;
• Present relevant content;
• Provide a constant flow of qualified leads;
• Offer feedback on product/service quality.

It’s fundamental to consider the integration capabilities of your emailing software. For example, CRM integration is essential for lead nurturing and boosting your sales.

2. Marketing Automation

To recap, Marketing Automation is a platform for managing all your marketing activities aimed at nurturing your leads to mature them and eventually convert them. The principle is simple: by setting up relevant automated marketing scenarios, you can deliver personalized content at the best time for each of your prospect profiles.

Thus, you save valuable time since many tedious and time-consuming tasks are now automated. Moreover, by precisely meeting your customers’ needs at every stage of the customer journey, you appear as a credible and reliable company. You gradually build a close relationship with your targets by providing them with the information they need at the right time. They naturally progress through the conversion funnel until the purchase decision.

Practically, this emailing platform allows you to manage your email and SMS campaigns, create registration or content download forms, design effective landing pages, and track your targets’ activity on your website (tracking). You can then assign a score (scoring) based on their engagement, allowing you to segment your leads.

As part of your email marketing strategy, you have two options: sending email campaigns or newsletters. In both cases, automated email campaigns have a real impact and generate numerous benefits.

These automated campaigns are sent automatically to each user based on their behavior and/or other predetermined triggers. Here is a non-exhaustive list of the benefits of Marketing Automation:

• Increase interest and generate desire for your products;
• Gather feedback on your products;
• Promote your blog articles;
• Offer personalized messages on special occasions;
• Nurture and mature your leads;
• Stimulate your sales;
• Improve customer relationships and loyalty;
• Etc.

3. Landing Pages

Landing pages are specific pages where you encourage your clients and visitors to go to provide them with more value: answering specific questions, delving deeper into a topic of interest, encouraging them to visit your e-commerce site, etc.

From your email campaigns, create attractive and concise content that makes people want to learn more, then add a call-to-action button that redirects to your landing pages.

Landing pages are essential for nurturing the interest of your email recipients and gradually converting them into customers.

If they are well-designed and aligned with the message conveyed in your email, you will have no difficulty increasing your targets’ interest in your products and services.

4. Tracking and Statistics

Tracking involves evaluating all recipient activities. It is essential to know how much insight you can gain into your campaign’s performance and what statistical data is collected to help you improve your performance.

In terms of technical implementation, the tracking principle works the same way for all email marketing solution providers.

A tracking pixel is responsible for tracking. This pixel is integrated into the emails sent but is invisible to the human eye. This pixel assigns a unique identifier to the recipient’s address. If the email is opened, an external server of the email tool loads this pixel and records the date, time, and approximate location of the recipient. By checking whether the pixel is loaded or not, it is possible to determine if a user has opened an email or visited a website.

The most important data are the open rate, click-through performance, and unsubscribe and delivery rates by your emailing software. Many other pieces of information can be collected. This can include, for example, the origin of recipients, bounces (undeliverable emails), reading time, time to the first click (average time until the first click), live performance, over 24 hours, etc.

The more comprehensive the statistics, the better. This allows you to improve your future email marketing campaigns.

 

Our Selection of the Best Email Marketing Software in 2025

Below is a comparison of the basic plans of each tool, including their sending limits and contact limits:

 

1. ActiveTrail

ActiveTrail is the emailing software that provides concrete solutions to all the issues mentioned above. The platform features a new, easy-to-use, intuitive email editor with functionalities that allow you to create much larger emails and effortlessly drag and drop elements.

With no commitment, you get highly responsive customer support via phone, chat, and email.

One of the great advantages of this solution is that you can quickly send email campaigns and create multichannel automated scenarios. You can design a very comprehensive customer journey through impactful email campaigns, SMS campaigns, WhatsApp marketing, mobile push notifications, or even retargeting on social media. And all these marketing actions are customizable based on each contact’s behavior.

ActiveTrail easily integrates with numerous applications and e-commerce platforms, ensuring you have one of the most complete email marketing strategies. It also integrates with Salesforce CRM: clients can synchronize information between the two platforms and send automated campaigns to their contacts based on the type of content they enjoy, the products they use, and their online activity.

Regarding pop-up creation, you can quickly create stunning pop-ups or sign-up forms that will appear at the perfect moment. Use them to collect data, engage website visitors, encourage them to take further action with special offers, and build a privileged relationship.

Additionally, the main positive aspects of ActiveTrail include a RESTful API, a multilingual and user-friendly system, quick support via chat, phone, and email (all available in French), as well as a varied training center and free webinars.

Lastly, to make things even more interesting, ActiveTrail offers an affiliate program through which affiliates can earn a renewable 15% monthly commission. With ActiveTrail, anyone can become a partner and quickly and easily earn money.

Pricing:
Although they do not currently offer a free plan, you can test all the platform’s features for free for 30 days. After that, there is a wide range of attractively priced plans. The monthly plan starts at $8 for 500 contacts with unlimited sends, and it can be extended to 60,000 contacts for $195/month.

Conclusion:
ActiveTrail is an excellent choice given all the advanced features it offers, and it helps you avoid many hassles since you don’t need to commit or pay large sums in advance. Moreover, the support is very responsive via phone, chat, and email, guiding you throughout your project. Sign up for a free 30-day trial, especially if you’re a start-up, B2B company, online store, or SMB.

2. HubSpot

HubSpot is an inbound platform and an all-in-one software suite for marketing and sales teams. With powerful features that help businesses grow, HubSpot offers a CRM platform, very intuitive and easy-to-use social media management tools, as well as excellent sales functionalities. HubSpot Academy also has a highly advanced learning center with excellent content and training modules to enhance marketing skills.

Due to its wide range of features, it requires training before users can fully dive into the software. Additionally, the A/B Testing tool is only available if you are a user of the Hub Marketing software, Pro or Enterprise versions, which is a must when doing Email Marketing. While some users can afford the Pro/Enterprise plan, unfortunately, most small and medium-sized businesses may not always have the means to do so.

Pricing:

The base price starts at $15/month with 2,000 contacts included, but when you add additional features like Marketing Automation or Lead Scoring, it can reach €3,300/month for 10,000 contacts.

The annual bill can be a hurdle for SMB.

Conclusion:
HubSpot is ideal if you are a well-established startup, if your target market is in the United States, or if your team has a substantial marketing budget.

3. Constant Contact

Constant Contact offers an easy-to-navigate and use interface, even if you’re new to the field. It’s simple to manage and grow your mailing lists, and you have access to a marketing calendar to ensure you don’t miss any holidays. The email marketing software offers a variety of templates and images to make creating your email campaigns easier. Additionally, the campaign reports are comprehensive and easy to understand.

Constant Contact offers a 30-day trial period, allowing you to test the software before making a decision, but it does not include advanced features like surveys or A/B testing of the email subject line (essential for testing the effectiveness of your email campaigns).

4. MailJet

Initially focused on managing transactional emails, MailJet has gained significant popularity among developers and startups thanks to its advanced and powerful API. It is an emailing software designed to be collaborative, offering team members the ability to work together in real-time from the email editor. Its drag-and-drop interface is intuitive, allowing for quick mastery.

MailJet also provides users with a unique IP address, enabling them to maintain full control over their sender reputation. While this offers certain advantages, it can also pose challenges if the marketing team is not fully proficient in managing the features and their contacts, potentially leading to deliverability issues.

Pricing:
The basic plan is free but offers very limited features with 200 email sends per day. It’s perfect for getting familiar with the tool.

The plans are limited by the number of emails sent per month. To unlock all advanced features (Marketing Automation, A/B testing, segmentation, and real-time collaboration), a user can pay up to $470/month. This Premium plan with advanced features starts at $27/month for 15,000 sends.

Conclusion:
Try MailJet if your email strategy is more focused on transactional messages.

 

5. SendGrid

SendGrid is simple and easy to use. Globally recognized in the field of transactional emails, this emailing software offers a cloud-based service that allows for mass email sending. Equipped with an easy-to-manage API, the software integrates smoothly with your CRM. However, SendGrid is limited to email marketing and transactional emails, so its scope is more restricted.

The Marketing Automation tool is still in beta, but users can already set up automated email scenarios. A strong point of the emailing software is its expert service (available only in English), which provides insights on email trends, information on sender reputation, and reports to help users improve their email marketing results.

Pricing:
The basic plan is free, but the only available feature is email sending (limited to 100/day). To access all the features, SendGrid offers a Pro user plan that costs $60/month and can go up to $900/month for over 200,000 contacts.

Conclusion:
SendGrid is ideal for sending transactional messages and email campaigns. Its advanced features and automation capabilities are still in beta. Therefore, if you plan to automate your emails and centralize your actions, SendGrid may not be the best solution for you. The plans are very advantageous for low to medium sending volumes.

 

6. MailChimp

MailChimp is an excellent emailing software with a quick and easy-to-use newsletter editor. As one of the most popular software on the market, MailChimp offers useful features focused on converting your visitors into customers. MailChimp’s services are affordable, with numerous integrations and effective documentation.

It is ideal for small businesses and bloggers/content creators who are just starting with Email Marketing, but the software is not multilingual, and the support and training teams are only available to English-speaking users.
Pricing by plan starts from 500 contacts. Select the size of your list to calculate your rate. The monthly email-sending limit for the Standard plans is 12 times your maximum number of contacts.

Pricing:
MailChimp offers a free plan with the ability to send emails to up to 500 contacts and 1,000 emails per month, but it does not include advanced features or customer support. The standard plan starts at $20/month for 500 contacts and goes up to $800/month for 100,000 contacts. However, with this type of plan, you do not receive priority support.

Conclusion:
MailChimp provides a free service for users with small contact lists, but the features necessary to enhance your email strategy are only available in the paid version. As your usage of the solution grows, the need for customer support will inevitably arise. Additionally, its accessibility to everyone can be a double-edged sword: it’s accessible to all, but this could potentially affect deliverability.

 

7. AWeber

AWeber is a pioneer in autoresponders and is therefore a longstanding and reliable emailing software for managing emails. It offers a wide variety of useful email tools for small and medium-sized businesses.

AWeber is compatible with numerous tools such as WordPress, Facebook, Magento, WooCommerce, PayPal, Drupal, or LeadPage. It provides a library of email and newsletter templates and offers advanced contact segmentation with the ability to create sign-up forms. The main goal of this software is to capture as many contacts as possible to enrich your database.

Pricing:
AWeber offers a free plan for up to 500 contacts, and the basic plan starts at $12.50/month. The pricing depends on the features chosen and can go up to $899/month for 150,000 contacts.

Conclusion:
Sign up for AWeber if you are simply looking for software to set up email campaigns and configure simple autoresponders. Its email marketing capabilities are quite limited. The software is expensive compared to the tools offered, and customer service is of good quality but available only in English.

8. MailerLite

MailerLite is a user-friendly and affordable email marketing platform, ideal for small and medium-sized businesses looking to develop their communication campaigns. With an intuitive interface, MailerLite offers a comprehensive range of tools for email creation, list segmentation, automation, and performance tracking. Its drag-and-drop feature makes it easy to design attractive emails without requiring advanced technical skills.

Pricing:

MailerLite offers a free plan for up to 1,000 contacts, and the basic plan starts at $9/month for 500 contacts. The pricing varies depending on the features chosen and can go up to $1,710/month for 500,000 contacts.

Conclusion:

MailerLite stands out as an affordable, powerful, and user-friendly email marketing solution, perfect for SMEs. With its robustness, MailerLite provides users with essential tools for designing and managing impactful communication campaigns, such as intuitive email creation, advanced list segmentation, and effective automation. Moreover, its transparency and affordable pricing make it an attractive option for budget-conscious businesses. However, the platform is not available in French, which could be problematic if you’re not fluent in technical English vocabulary. Additionally, to access customer support, you must sign up first, even if you just have a simple question, and support is only available via ticket or chatbot, which is not convenient if you need immediate assistance.

9. Omnisend

Omnisend positions itself as a comprehensive email marketing and omnichannel marketing automation solution, offering users a wide range of features to boost engagement and conversions. Designed specifically for online merchants, Omnisend integrates the power of email, SMS, push notifications, and other communication channels to create personalized and effective marketing campaigns. With its focus on smart automation, Omnisend allows users to create customized customer journeys based on behavior, enabling them to target and retain their audience more strategically.

Pricing:

Omnisend offers a free plan for up to 250 contacts, and the basic plan starts at $16/month for 500 contacts, with a limit of 6,000 emails/month. The pricing varies depending on the features chosen and can go up to $1,914/month for 150,000 contacts.

Conclusion:

Omnisend is a robust and versatile email marketing and omnichannel marketing automation solution, perfectly suited to the needs of online merchants. By integrating a wide range of communication channels and offering advanced smart automation features, Omnisend allows users to create highly personalized and effective marketing campaigns. Its ability to track and analyze campaign performance in real time provides businesses with valuable insights to optimize their marketing efforts. With Omnisend, online merchants have a comprehensive solution at their disposal to increase customer engagement, drive conversions, and significantly grow their business.

Some additional questions to consider before choosing your emailing software:

In the B2B sector, more than 81% of marketers have chosen Email Marketing as their preferred communication channel. Why? Because email remains the least intrusive channel for professionals.

Thanks to technological innovation, emailing has evolved from a simple mailing tool into a powerful automated machine: with advanced targeting strategies, segmentation, personalization, and customer journey creation.

In summary, choosing the right emailing software is no easy task. The market is saturated, advanced features are constantly emerging, and many factors need to be considered.

When conducting your search, answer these questions to better guide you:

1. What is the size of your business? Small, medium, or large? This needs to be clear as it will impact your experience with each software.
2. How many contacts do you have and what are your growth prospects? Do you expect to grow in the coming months or years? By what percentage? If you’re starting from scratch, you will likely have completely different business and marketing needs compared to those who already have a contact list with accumulated subscribers and data.
3. How many people will use the software? Just you or the entire marketing team? If more than one user is required per emailing platform, make sure this is an included feature.
4. What do you want to do with your emailing software? As we’ve seen earlier in the article, it’s crucial to clearly define what you plan to do with your mailing software. Because once you’ve chosen your software, you can’t go back. If you realize that you’re always using the same features and that some are unnecessary for your marketing teams, it’s unfortunate. So, determine all the features you need, from simple contact list management to advanced integrations (RESTful API, CRM), to scenario automation and lead management. Create a list of at least 10 must-haves to help you in your search for emailing software.
5. What is your budget? In general, there is a very average price range for the different emailing software on the market, with a few exceptions. There are more affordable options and others that will be more expensive. Keep this in mind when searching for the right emailing software, as building your email strategy at a loss is not necessarily positive. Once again, choose your emailing software based on your needs.

In this article, we’ve presented our selection of the best software for marketing and email creation; we’ve compared the best emailing software, their advantages/disadvantages, and their main features. You now have all the necessary information to make the right choice.

 

Make sure to test each solution that seems to fit your needs and choose the emailing software that best suits your structure and marketing projects.