ActiveTrail Blog
Marketing Insights
& Best Practices
Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.
Newsletter or Facebook? Social network or personal email? Learn how to combine these two tools in order to maximize your
Writer’s block? You won’t believe how easy it is to produce new content from your old content.
Suffering from low open rates? Try sprucing up your titles.
Every email marketer needs a mailing list – these steps will significantly lengthen yours.
What do you know about open rates, click-through rates, bounce rates and remove-from-list rates?
The filter method has been exposed: A Google representative explains why your campaigns are being thrown into your recipients’ spam
Tip of the week: Do you want to make sure that your emails don’t wind up in the spam folder?
Don’t strain yourselves creating a “do not send” list – there’s a simple equation that will make your lives much
Here are some SMS marketing ideas that will surely benefit your business!
Efficient Marketing: Here’s a list of advantages that email marketing has for your business
If you're not already taking advantage of social networks in your marketing plan, let us convince you to start.
Psychology and physiology are on your side: how to take advantage of the differences between men and women in order