ActiveTrail Blog
Marketing Insights
& Best Practices
Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.
The journey from acquiring cold leads through PPC or SEO to guiding them toward purchase readiness is intricate and demands
Understanding Birthday Emails Birthday emails are personalized messages sent to clients on their birthdays. These emails often include birthday greetings,
According to Google, email verification will help Gmail users and security systems identify and stop spam
45% of subscribers on any mailing list will increase their engagement Thanks to this email
About 90% of people read emails and open dozens of messages every day, so how come less than 2% get
The digital age has opened quite a few communication channels between brands and clients, but it's hard to top the
Even in 2022, quite a few advertisers forget how to escape from the blacklists of the internet providers
All the mistakes you make when you send a WhatsApp campaign
20 examples for great survey email subject line ideas you can learn from for your next survey email and read
In the last two years, quite a few systems for sending WhatsApp messages have appeared, but only a few of
what drives us to make a purchase online is the same, whether we’re buying a new Tesla or a Halloween
“If you can’t measure it, you can’t manage it.” These timeless words were first spoken decades ago, but they’re as