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Marketing Insights
& Best Practices

Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.

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A customized email shows that you care about how the receiver responds to your email. Here’s how you can customize
Here are 6 simple and effective ways to avoid a high email bounce rate
Email marketing is extremely important to any brand that wishes to promote itself in the digital world. With that being
You can use the makeup of the human brain to your advantage by using intrigue to leverage your email campaign!
Understanding why people don’t open their emails is the first step to solving your problem on low email open rate.
Email marketer? You must be knowledgeable about the protocols of email authentication
Learn why Permission-Based Email Marketing is so important for your business!
Here is a simple automation journey that we have prepared for our ActiveTrail subscribers that you can maybe look up
Just like in most business endeavors, the beginning is usually the most difficult yet the most exciting phase.
Oops... Here are three things you can do to recover from accidental email sends.
Not satisfied with the opening rates of your campaigns? It's time to learn more advanced personalization tactics...!
Best practices in SMS marketing and how ActiveTrail's automation system makes it easy for you to create a consolidated marketing