Email Marketing Software

Activetrail Email Marketing Software

We live in a culture driven by metrics. We assess and measure everything from politics to job performance to sports. We want to know who the winners and losers are. The same theology holds true for any email campaign. ActiveTrail's email marketing solution gives an organization the ability to measure, monitor, assess, and track their email campaign results. Email marketing software must offer the metrics against which performance can be quickly measured and assessed. A recent study by the Email Experience Council emphasized the "lack of standardization around email definitions and metrics" and found that "inconsistency in these areas makes it difficult for marketers to manage and improve upon their email marketing campaigns". ActiveTrail's email marketing software includes an extremely sophisticated reporting metrics system that is easy to interpret, while helping to focus and concentrate on the most critical areas of any email campaign. We implement effective measuring, tracking and monitoring systems, distinguishing ourselves from all other email marketing solutions. ActiveTrail's advanced Bounce Management Engine interprets and classifies every bounced email to a specific category (hard, soft, blocked, temporary), helping users to respond appropriately. Our technology also provides recommendations for keeping your list clean, helping you to achieve the highest deliverability rates.

Email deliverability continues to remain the number one priority for any email campaign. Today's deliverability environment requires the knowledge of certain protocols and best practices, in order for an email campaign to get past ISP spam filters, as well as client-side filters including junk folders. Successfully delivering any email campaign message is critical. With so many factors affecting delivery rates, reporting technologies must allow to monitor and improve each campaign's performance. As spam messages are on the rise, corporations are actively implementing the latest technologies and strategies to secure their inboxes as they block unsolicited mail. While these precautions are necessary and need to be put in place, they pose serious challenges to legitimate permission-based email campaigns. Every spammed email will have a negative effect on a company's brand name, as well as long-term effects on their conversion rates and email deliverability. ActiveTrail's email marketing solution offers a deliverability rate of nearly 100% with every email campaign. We can help you reduce spam, blacklisting and blocking by ISPs. Our email marketing software offers the most powerful monitoring tools available, quickly identifying any problems interfering with deliverability. With ActiveTrail's email marketing solution you will achieve maximum delivery, bringing the knowledge and data needed for a successful email marketing campaign, each and every time.