ActiveTrail Blog
Marketing Insights
& Best Practices
Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.
Email is still the most important way to promote your upcoming event! Following a few email marketing tips can have
Getting the right email marketing automation software is not enough. A marketer must know all thr tricks to optimizing his
Create as much valuable content as you can. Use live chats, popup forms, compelling CTAs, and gated content. Take advantage
Email marketing might sound simple when in fact, there are plenty of ways it can go wrong. Writing the perfect
In a world where content is king, email marketing is surely the queen and one can’t live without the other.
Email marketing is a highly effective strategy to directly reach prospects, sustain an emotional bond with loyal clients, generate leads,
Laws around security and privacy are continually changing to try and keep up with the fluid progress of the technology
Opt-in and double opt-in: Think of it as a first handshake between you and a potential customer
We’ve listed down the things that you need to consider when choosing that email marketing service for your agency.
Valentine’s Day is a great time to create a newsletter that’s special, both in design and in content!
Producing a series of valuable content should always be part of your e-commerce marketing strategy! Here's how to do it
If you are new to email marketing automation or are already implementing it, be sure to monitor these email marketing